Why I'm Happy to be a 'Small Blogger'

Why I'm Happy to be a 'Small Blogger'

I am a small blogger, tiny, minuscule, I don't even think I am on anyone's radar right now, no brands, no PRs and no fellow bloggers. This isn't me being negative or pessimistic, this is me stating the truth, I'm not a large blogger, I don't have thousands of followers and collaboration deals overflowing my inbox, yes I would love to have loads of followers and be collaborating with all of my favourite brands, but I am happy with where I am right now, I am happy to be a small blogger, it has many perks.

When you are a small blogger no one is relying on your next post, no one is waiting patiently, refreshing your blog waiting for your next blog post to go live. This gives you an opportunity, it gives you freedom to not post, to miss out posting days, it allows you to have bad days, off days, days without blog posts going live on time or at all. I imagine you would have so much more pressure wearing down on you when you have a large audience and readership, it must be difficult to miss days. More people are waiting to read that post you've been talking up on social media, you can't simply put it off because your photography isn't perfect. 

I see a lot of large bloggers being scrutinised for the tiniest, simplest things, I myself have even found myself scrutinising my fellow bloggers over their choices, their lives, when I don't know them from Adam, I have no right to do so. It is how it works though isn't it? Take the Kardashians for example, they are famous, a load of people know them, so we feel like we have a right to talk about their personal lives. It must be hard to have your every word scrutinised, thought over and sometimes even manipulated. When you are smaller, you don't have to worry so much, I mean I have had my fair share of people manipulating my tweets or flat out trying to cause arguments over them, but not half as many as I would if I had a larger following. 

Now, this one I am not 100% sure about, I have never had a manager, nor have I worked with a managing company. What I do know is that I read through my inbox, I decide which collaborations to accept and which to decline, I decide how I will go ahead with this collaboration. I don't know how it works when you are signed to a network or you have a manager, but I imagine for at least some bloggers, they don't get the freedom that us smaller bloggers get. Yes, it would be nice to have someone there to show me the ropes, give advice, but I like being my own boss, it's fun, it gives me creative freedom and provokes me to work harder.

Part of me loves being a small blogger and a part-time blogger because it means I am not under pressure to produce content, I am not under pressure to get sponsorships and ad deals with brands. I have other sources of income, I am studying at university, I am not completely reliant on what income I get from blogging, which is very little may I add. The idea of being a full-time blogger is slightly terrifying to me because there isn't security with it, when it is your only source of income it must be pretty scary, maybe you feel like you have to put up content so you get a pay cheque that month, I don't know the ins and outs, but right now I know I'm not ready to know, which is why I am happy to be a small blogger. 

I have changed my content many, many, many times over the past year or so, I have been solely beauty, I have been solely lifestyle, I have tried to incorporate blog tips, I have swayed towards fashion, I like this. I like that I don't have to know exactly what I want with my blog. I can play around with my content, I can mix it up and not get bashed on or told to 'stick to my lane' I like being able to be me and I'm not sure if people would accept this of a 'big blogger'. Sure, you shouldn't let that stop you if you are a largely known blogger, but it would be harder to do as you wish when people are telling you that you shouldn't or you can't. I like having the freedom to switch up my topics, to play around with the content I produce without having any backlash.

So... you don't want to be a 'big blogger'?
This isn't what I mean by this post, of course, I would love to be a 'big blogger' I would adore having a massive readership, getting featured in articles across the world as an 'influential blogger', but it doesn't mean that is my sole purpose of blogging. I am happy to be a small blogger, I see the positive attributes of having a smaller audience. There are negatives of being a small blogger too of course, just like there are positives of being a big blogger, but I want to focus on the positives of the position I am in right now. 

This post was written with good intention, the intention of reminding my fellow small bloggers or 'micro-influencers' that we aren't in a bad position. Yes, I will continue to grow my following and maybe one day I will experience the positives of being a 'big blogger' and maybe also experience the opposite sides of the situations laid out above, but I know that for now, I am happy. I'm not upset that my readership is small, I'm not writing content in the hopes my blog grows, I am being me, writing what I want to write and happily plodding along at my own speed, and I hope you are happy to be plodding along at your own speed too. Being a small blogger isn't bad, just like being a big blogger isn't all good, both have benefits, both have cons, but most importantly, both are good positions to be in. 

Have I missed anything? Why do you like being a smaller blogger or why do you like being a big blogger? Tell me in the comments, what makes you happy to be in the position you are in right now with your blog. 

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