Why I'm Not Focusing on Followers Anymore

Why I'm Not Focusing on Followers Anymore

This past week has been totally hectic for me, if you follow me on social media you would know that my life has been chaotic, to say the least. Because of how busy my week was I didn't post on here on Wednesday and Friday like I usually would and I also found myself abandoning my social media channels; I wasn't posting on Instagram, I wasn't publishing Instagram stories and my tweets were few and far between, which resulted in unfollowers. Maybe it was pure lack of sleep, maybe it was my social media obsession or maybe I just care too much, but I got upset, not crying upset, but I found myself feeling deflated, demotivated by the fact my following was decreasing. Maybe I'm just not that great at the whole social media thing? I began to compare my Instagram to other's pages, I began to compare my blog success to that of bloggers much larger and more popular than I am and I came to the conclusion; maybe I should just give up. 

I began to think maybe I was never really good at Instagram or blogging, I wondered if anyone is interested in what I have to post or maybe I just had followers because I was active. I mean, people unfollowed me for not posting in 24 hours, so they clearly didn't enjoy my content to begin, right? I found myself in such a deflated, negative and unmotivated state of mind and then it suddenly hit me... does it all really matter? I am focusing so much on social media followers but there are more important things out there in the world, it's not like social media followers can give my CV a boost, it's not like having a bunch of social media followers will save my life one day, so why do I let a lack of them get to me so much? There are so many positive aspects of having a large social media following, but there is still no need to let losing a few followers ruin my day, right? 

Why I'm Not Focusing on Followers Anymore

Being a blogger means I have to focus on following numbers, more followers, means I am doing something right and fewer followers mean I am doing something wrong, well it is supposed to anyway. We have become so equipped to this way of thinking that we don't take into account the follow unfollowers, the people trying to grow their followers by fooling us into believing they want to follow us when really they're going to unfollow you as soon as you click that follow back button. So, should we as bloggers take followers so seriously? Should they be the focus of our success? Should we look at follower numbers and determine popularity? With follow unfollows and people playing the bot game it is hard to take numbers seriously. I mean, I have dm from someone last August talking about reaching 200 on Instagram and I went on to their profile yesterday to find out they have over 15k... I mean it's completely crazy to think that we focus so much of our time worrying about follower numbers while others are out there cheating the system right? 

Being a full-time blogger isn't something I feel like I will ever do, at the moment I see myself having a career while blogging part-time because I love it so much, so really followers shouldn't be that big a deal to me, so why do I always stress myself out over them? It makes no sense. I know there is much more to life than social media, I know that everything else in life should technically come before social media but I spend more time stressing over it than most other stuff in my life, but why? It is like I have been pulled into this belief that in order to be successful in life I have to have this perfect online life where I post perfect pictures with pink skies and non-dripping ice cream in order to be successful, but that's not my life. I don't need to have 10k on Instagram to know that my life is good, but I somehow worry that without 10k I am not successful? I am a 21-year-old with a bachelors degree, studying for my masters degree, of course my life isn't going to be filled with jet-setting holidays, of course my Instagram isn't going to filled with London Fashion Week and my Twitter rolling in tweets about what new brunch place I have tried this week, because I barely have time to make myself a smoothie in the morning without going out for brunch and eating avocado on toast 6 days a week. 

Why I'm Not Focusing on Followers Anymore

I feel like our entire generation has been sucked into this belief system that in order to be successful you have to have this perfect online life with thousands upon thousands of followers and over-edited Instagram snaps. What happened to just being happy with the life you have? Sure, there are people who live this lifestyle and I am happy for them and I am glad they are happy, but I also feel like we all think that is what we have to be like online when it is not. Sure, we all use Instagram as a highlights reel, we tend to only post those things we are happy with, those moments we want to remember or the moments we want others to remember, but does that mean we all have to be posting the same things? The same places, the same foods, the same memories? Do we all have to be carbon copies of one another in order to feel successful? Should we all have the same Instagram theme, post the same photos? Wouldn't that be so incredibly boring? 

So, I have decided that gone are the days of getting upset because I lose a follower, gone are the days of trying to make my Instagram and blog and social media feeds fulfil the standards of other people. I want to live my life and be happy, there is more to life than what we post on Instagram, there is more to life than how perfect our lives look online and there is more to life than followers. So whenever I feel l down because my Instagram isn't like other people's, whenever I lose some followers and get frustrated I am going to remind myself that at least my following is natural. Whenever I worry about whether I fit in online I am going to close the laptop and go for a walk, take care of the important things in life. We put so much emphasis on our online lives, but what really matters is the one we have off the internet; our jobs, our university and college courses, our families, our health, our pets, the world, those in need and so on and so forth. One day Instagram may disappear, one day blogging may no longer be the thing that brings me joy and so I should focus less time worrying about follower numbers and more time just enjoying life.
Why I'm Not Focusing on Followers Anymore

Are you social media obsessed? Do you focus on numbers or are you all about just having fun and enjoying what you do? 

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